ModernGuide operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (“Services”). ModernGuide is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or engage in another transaction using the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or information that has been anonymized so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required under applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:
We may collect personal information from the following sources:
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
We use your personal information to provide the Services to you, including fulfilling our contract with you, processing your payments, preparing your orders, remembering your preferences and items you are interested in, sending account notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, handling shipping, enabling returns and exchanges, allowing you to post reviews, and creating a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased, added to your cart, or other activity on the Services.
We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for safeguarding your account credentials. We strongly recommend that you do not share your username, password, or other access details with anyone else.
We use your personal information to provide customer support, respond to you, provide effective Services, and maintain our business relationship with you.
We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, investigate or participate in civil proceedings, potential or actual litigation, or other adversarial legal proceedings, and enforce or investigate potential violations of our terms or policies.
Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside for the purpose of providing and improving the Services.
In addition, to protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights related to such processing. To learn more about how Shopify uses your personal information and your rights, please visit Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information through Shopify’s Privacy Portal.
The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on those websites.
Information you provide in public or semi-public areas, including information shared on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or a third party. Our inclusion of such links does not, by itself, imply endorsement of the content on such platforms or their owners or operators, except as disclosed on the Services.
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as defined under applicable law) personal information of individuals under 16 years of age.
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide Services to you, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Depending on where you live, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, apply only in certain circumstances, and in some cases we may decline your request as permitted by law.
If you reside in the United Kingdom or the European Economic Area (EEA), and subject to local legal exceptions and limitations, you may also have the following rights in addition to those described above:
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details below. To learn more about how Shopify uses your personal information and your rights, including rights related to data processed by Shopify, please visit: https://privacy.shopify.com/en
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to submit requests on your behalf. Before accepting such a request, we will require proof that the agent has authority to act on your behalf and may ask you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.
If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us or lodging a complaint with your local data protection authority. For the EEA, a list of supervisory authorities responsible for data protection is available here.
Please note that we may transfer, store, and process your personal information outside the country where you reside.
If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country deemed to provide an adequate level of protection.
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.
If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call us, email us at modernguide1@hotmail.com.
Under applicable data protection laws, we are the data controller of your personal information